EntrePro Corporation

Data strategy · Architecture · Leadership

Thirty years of turning data into a business advantage.

EntrePro Corporation helps executives build the data function their company actually needs: a clear strategy, a sound architecture, and systems that perform. Led by Dr. Farid Mehovic, who has done this work at IBM, Sabre, Meta, HSBC, and a dozen high-growth SaaS companies.

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Sunrise over a mountain range
30+years in data systems
3US patents in data management
20+publications & talks
25+organizations served

Experience built at

  • Meta
  • IBM
  • Sabre
  • HSBC
  • Equinix
  • ResMed
  • Qubole
  • SimplePractice
  • Druva
  • Verint
  • GE Healthcare
  • State of Illinois

Expertise

Where EntrePro delivers

Every engagement is led personally by Dr. Mehovic. No hand-offs to junior staff, no slide decks without implementation.

Fractional Chief Data Officer

Senior data leadership on a part-time or interim basis. Has served as Head of Data at SimplePractice and Druva, CDO at Electric Cab North America, and executive analytics advisor at Overjet.

Data strategy & the data function

Assess the current state, define a vision, and lay out a prioritized roadmap with the organization, metrics, and hiring plan to execute it. Built around a proven model for what a data office should own.

Enterprise data architecture & warehousing

Data lakes, warehouses, ODS, and analytics platforms on AWS, GCP, Azure, Snowflake, BigQuery, Redshift, and SQL Server. Fluent in both Kimball and Inmon, with 20+ years of hands-on delivery.

Database design & performance

Order-of-magnitude performance gains through proper modeling, logic placement, and SQL. Delivered 10× on a 3-billion-row system and several orders of magnitude for ResMed's flagship application.

Data migration & integration

Architecture and program leadership for complex migrations across tens of enterprise applications, including MDM and real-time integration buses. Led a 30-person team through Equinix's enterprise migration.

Executive analytics & dashboards

Automated, board-ready reporting for finance, product, sales, and risk. Consolidated usage data across four clouds at Qubole and built an automated executive dashboard at Overjet.

Full list of services and engagement models →

Approach

One metric that matters: time to insight

How long does it take your company to go from a question to a confident decision? Every layer of the data platform either speeds that up or slows it down. EntrePro works across the whole chain, from the application database to the executive dashboard, so nothing is left to chance.

  1. 01

    Discover

    Interview stakeholders, review the data landscape and the numbers.

  2. 02

    Design

    Define the vision, architecture, and a prioritized, paced roadmap.

  3. 03

    Deliver

    Build alongside your team, hands-on, with measurable milestones.

  4. 04

    Sustain

    Transfer knowledge and leave documentation your team can run with.

The data value chain, from sources to decisions Sources Product databases · SaaS apps · files · APIs Ingestion & transformation ETL/ELT · Airflow · dbt · Fivetran Analytical platform Snowflake · BigQuery · Redshift · Databricks Governance & quality Stewardship · integrity · protection Insight & delivery Dashboards · analytics · ML · decisions Time to insight

Results

Selected outcomes

$22M

saved on a state data warehouse

Architected the Illinois Department of Human Services' 19-node massively parallel DB2 warehouse for 1,000+ users at roughly $8M over five years, versus $30M for a smaller system at a peer agency.

75%

margin on a $10M airline system

Designed Sabre's metadata-driven offline fares management system, whose automation carried the profitability of the full $50M program.

10×

faster on 3 billion records

Overhauled the database design of a voice-mail broadcasting platform processing billions of do-not-call checks daily, making the company competitive for Fortune 500 clients.

3×

more accurate record matching

Built a distributed deduplication engine on record linkage theory that outperformed the leading commercial tool, now IBM QualityStage, for a $4B welfare program.

2×

BI throughput at HSBC Auto Finance

As Head of Information Management, streamlined delivery to 30 projects a month and 60 concurrent pipelines, with a 40-person team across four cities.

4

clouds, one source of truth

At Qubole, consolidated usage data from AWS, Azure, GCP, and Oracle Cloud into a company-wide data lake feeding automated dashboards for every function.

"The amount and quality of his work literally feels like the work of several experts, not just one individual. … This has saved us millions of dollars."

Susan Fitzpatrick, Manager, Information Management Section, Illinois Department of Human Services

Experience

A career across every scale of data

From IBM's performance lab to Facebook's ads data engineering, and from a $4B state program to venture-backed SaaS startups.

  1. 2023 – now

    EntrePro Corporation Founder, Principal Consultant & Fractional CDO

    Executive analytics at Overjet (dental AI); Chief Data Officer at Electric Cab North America; invited speaker at the University of Louisville and NUIST.

  2. 2021 – 2022

    SimplePractice Head of Data

    Defined data strategy and led a team of 12 for the 400-employee clinician SaaS that went public in 2021 as the largest unit of EngageSmart. AWS, Snowflake, dbt.

  3. 2020

    Druva Head of Data (interim)

    Data strategy and transformation for an 800-person data-protection company; ETL framework and certified metrics.

  4. 2018 – 2020

    Qubole Senior Director of Analytics, Head of BI

    Company-wide data lake across four clouds and thirteen environments; automated reporting for Finance, Product, Sales, and the executive team.

  5. 2015 – 2017

    Facebook (Meta) Senior Data Engineer, Ads

    Big-data analytics and ETL architecture supporting 15 cross-functional partner teams. Co-inventor of a US patent on re-engaging dormant advertiser accounts.

  6. 2013 – 2015

    EntrePro Corporation Principal Consultant

    Equinix enterprise data migration (30-person team), ResMed database architecture, MLS Listings data warehouse and analytics.

  7. 2012 – 2013

    Active Network Director, Global Product Data Engineering

    All data engineering across product lines; 20 engineers in the US, Canada, and China.

  8. 2010 – 2012

    Concerro → API Healthcare (GE Healthcare) Senior Information Architect

    Order-of-magnitude performance gains and a database-centric integration platform that helped enable the company's acquisition.

  9. 2006 – 2010

    Verint Database & Data Architect

    Multi-tenant data layer and performance roadmap for workforce-forecasting software through two acquisitions, from $10M to $600M in revenue.

  10. 1998 – 2006

    EntrePro Corporation Founder & Principal Consultant

    Head of Information Management at HSBC Auto Finance; Chief Architect of the Illinois DHS data warehouse; Sabre fares system; CTO roles at two healthcare startups.

  11. 1994 – 1998

    Sabre Technology Manager & Lead Architect

    Led migration to relational platforms for the world's largest airline reservation system. Two patents, 700 TPS benchmark, Circle of Gold award (top 2% of performers).

  12. 1991 – 1994

    IBM Advisory Programmer, Performance

    Queueing-theory performance models for capacity planning; redesigned product databases across multiple IBM platforms.

See all 21 projects in detail →

Clients & employers

Organizations we've worked with

Consulting clients

  • OverjetDental AI
  • Electric Cab North AmericaTransportation
  • DruvaData protection
  • EquinixData centers
  • ResMedMedical devices
  • MLS ListingsReal estate
  • HSBC Auto FinanceBanking
  • Illinois Dept. of Human ServicesGovernment
  • SabreTravel technology
  • Lucine BiotechnologyHealth tech
  • MedAntClinical software
  • ACC Consumer FinanceAuto finance
  • Kiran AnalyticsAnalytics
  • MagCanicaSensors
  • EMAS ProEducation software
  • Voice-mail broadcasting co.Telecom

Employers

  • Meta (Facebook)Social networks
  • IBMTechnology
  • SabreTravel technology
  • SimplePracticeHealthcare SaaS
  • QuboleBig data cloud
  • Active NetworkEvent management SaaS
  • GE Healthcare (API Healthcare)Workforce management
  • VerintWorkforce optimization

Academic affiliations

  • UCLAPh.D. & M.S., research
  • University of LouisvilleInvited presentations
  • NUIST, NanjingInvited presentation
  • San Diego State UniversityAdjunct professor
  • University of DallasAdjunct professor
  • University of SarajevoB.Sc., research

Research & patents

Ideas that became working systems

Dr. Mehovic's engineering has always been grounded in research. His UCLA dissertation under Leonard Kleinrock modeled the performance of database concurrency control; at IBM he built queueing-theory models for capacity planning; at Sabre and Facebook that thinking produced three US patents in data management.

The same approach shapes every engagement today: measure first, model the system, and then change the thing that actually moves the number. Recent invited talks at the University of Louisville and NUIST in Nanjing covered simplifying data platform management and designing the data function for SaaS companies.

Academic background →

Patents

Selected publications

  • Data Context Solution for Managing Data PlatformsUniversity of Louisville, 2025
  • Data Function for a Successful SaaS OrganizationGoogle Developer Group Sarajevo, 2024
  • Garbanzo Architecture: An Economical Symmetrical Scalable Architecture for SaaSUniversity of Louisville, 2010
  • Poisson Winner Queues (with L. Kleinrock)Performance Evaluation 14, 1992
  • Generation of Short Unique Key Values for Database TablesIBM Technical Disclosure Bulletin, 1993
  • Performance Modeling of Concurrency ControlPh.D. dissertation, UCLA, 1989

Full list of publications and patents →

About

Dr. Farid Mehovic

Founder & Principal, EntrePro Corporation

Farid Mehovic has spent his career at the intersection of data, performance, and business value. He earned his Ph.D. in Computer Science at UCLA under Leonard Kleinrock, one of the fathers of the Internet, with a dissertation on the performance of database concurrency control, and has been building and leading data systems ever since.

He founded EntrePro Corporation in 1994 as a vehicle for consulting engagements that range from Fortune 500 companies to state government to venture-backed startups. In between, he has held senior data roles at IBM, Sabre, Facebook, Qubole, and SimplePractice, managing teams of up to 40 people across the US, Canada, India, and China. He has also taught database courses as an adjunct professor at San Diego State University and the University of Dallas.

EntrePro is a Texas corporation based in Austin, working with clients across the United States and internationally.

Education
Ph.D. and M.S. in Computer Science, UCLA · B.Sc. in Electrical Engineering & Computer Science, University of Sarajevo (top graduate, gold medal)
Industries
SaaS & social networks · healthcare & medical devices · travel · government · banking & finance · real estate
Platforms
AWS, GCP, Azure · Snowflake, BigQuery, Redshift, Athena · PostgreSQL, SQL Server, Oracle, DB2, MySQL · Airflow, dbt, Fivetran · Looker, Tableau, Power BI, Sigma

Contact

Let's talk about your data

Whether you need a fractional CDO, a second opinion on an architecture, or a plan to fix a system that's too slow, start with a free 30-minute conversation. We reply within one business day.